Your entire firm in one page.

The ultimate scorecarding. A strategic overview that will forever change how CEO's view their firms.

Buy the Book

You can make the complex simple

The Simple Business Model - SBM™ offers a simple way to understand any business.

Every business has a simple objective: the exchange of goods and services for money.

The SBM™ helps you determine how your entire firm is fairing vs that goal.

It's that simple.

Regularly, simpler is better.

Author Adrian E. Gonzalez Reyna

Map your Product Flows

Find your bottlenecks and areas for Improvement.
Button
Map your People

Align your Human Capital to Business Objectives.
Button
Map your Finances

Make sure the key processes have the right amount of funding.
Button
Map your Data

Enhance the flow through of data across departments.
Button

Adrian E. Gonzalez Reyna

Author

From Mexico to Germany—with the United States in between—Adrian Gonzalez Reyna has held many positions in various tech companies. In his past and current positions, he provides leadership consulting and executive search services to help international companies launch and grow their operations. Gonzalez Reyna loves supporting leaders and is always looking to help others manage their firms through dynamic and challenging times.

When he’s not teaching at Tec de Monterrey, Gonzalez Reyna can be found exploring the cultures of the countries he finds himself in for work, spending time with his wife and two sons, cooking barbeques, and participating in events at church or through the MIT Alumni Organizations in Mexico and the USA.

Meet the Author Buy the Book

One Simple Business Model - SBM™ Diagram is worth over one thousand pages...

No matter your experience or degree, companies are complex. Every day, new problems arise to replace those you’ve just solved. Not all of them may be particularly difficult to tackle, but as a leader, all of them are up to you. And it can be overwhelming.

Since you can’t simplify the size and variety of your problems, it’s time to simplify your approach. Cut through the confusion with the Simple Business Model - SBM™ easy-to-understand instructions.

1

Effective in Getting C-Suite
Understanding and Buy-in

One single SBM™ Diagram is worth more than one thousand pages.

2

Focused on Company Goals

The SBM™ takes the main objective and distributes it among all Functions. Each business head is a world. It is necessary to coordinate many worlds.

3

Made to be Actionable

Adrian is convinced that this methodology works in firms of any size. A main objective should be converted into specific actions. The SBM™ leads to the creation of a Strategic Work Plan that is also simple and comprehensive.

Since you can’t simplify the size and variety of your problems, it’s time to simplify your approach.

Author Adrian E. Gonzalez Reyna

Firm size or industry doesn't matter, this framework works!

Heal Your Company

Stay on top of the red zones that are preventing your growth.

Know the Bottlenecks

Stay on top of the red zones that are slowing down your business.

Scorecard Everything

Stay on top of the changing KPIs and learn what they say about your business.

Oil the Machinery

Stay on top of the data red zones where the left hand is not talking to the right hand.

Buy the Book

The book will explain how your leadership team can implement this methodology at your firm.

In its simpleness lies its power.

At the Simple Business Model - SBM™, we believe in keeping things, well, simple. That's why our scorecarding methodology is designed to map your entire firm and pinpoint those red zones that need attention. No complicated jargon or convoluted processes - just a straightforward approach that gets results.

Our simple style and easy-to-understand work charts make it a breeze to identify areas for improvement and take your business to the next level.

Features
✓ Easy to Understand	✓ Easy to Implement
✓ Systemic Approach	✓ Explains Complexity
✓ Easy to Explain	✓ Easy to get Buy-in

Buy the Book

The SBM™ Blog...

Building a 30,000 ft View of a Firm Using the Simple Business Model - SBM™

By Adrian Gonzalez • September 12, 2023

Title: The Simple Business Model™ by Adrian E. Gonzalez Reyna: Simplify Complexity and Find Clarity in Business In the world of business, complexity can be overwhelming for entrepreneurs and executives. However, The Simple Business Model™ by Adrian E. Gonzalez Reyna offers a clear and straightforward approach to tackle even the most intricate business problems. In this article, we delve into the genesis of this groundbreaking concept and how it can simplify the complexities of business. Adrian's Remarkable Journey Adrian's career in business has taken him from Mexico to Germany and the United States, providing him with diverse experiences in various tech companies. Today, his expertise is highly sought-after by international companies seeking guidance in establishing and expanding their operations. His commitment to supporting others shines through his leadership consulting and executive search services. The Spark of Inspiration Adrian's inspiration for The Simple Business Model™ came from observing.